When you look at your Shopify dashboard, you see revenue. But revenue is just the beginning of the story. Sentiaify helps you see the full picture — your true profit on every single product.
The Problem with Revenue-Only Thinking
Every Shopify merchant has been there. You make a sale, you see the money come in, and you feel successful. But here's what you're not seeing:
When you factor all of this in, that "profitable" sale might actually be losing you money.
How Sentiaify Calculates True Product Profitability
Sentiaify automatically pulls data from your Shopify store and calculates profit at the product level using this formula:
Net Revenue - Product Cost - Fulfillment Cost - Payment Processing - Ad Attribution - Platform Fees = True Product Profit
What Sentiaify Tracks
1. **Product Costs**: Your actual cost per unit from your supplier data
2. **Fulfillment Costs**: Real shipping costs, packaging materials, and fulfillment fees
3. **Payment Processing**: The 2.9% + $0.30 per transaction, factored into each order
4. **Ad Attribution**: Your Meta and Google ad spend, attributed to the products that drove conversions
5. **Platform Fees**: Shopify subscription and transaction fees
Real Example
Let's say you sell a weighted blanket on Shopify:
**Total costs**: $89.60
**True profit**: $59.40
**True margin**: 39.9%
Without Sentiaify, you might have thought your margin was 65% ($97 profit on $149). That's a huge difference.
Setting Up Product Costs in Sentiaify
Getting accurate profit data starts with entering your product costs:
1. Go to **Settings > Product Costs**
2. Add your supplier costs for each product
3. Set default fulfillment costs or customize by product
4. Sentiaify will automatically calculate profit for every order
The more accurate your cost data, the more accurate your profit calculations.
Identifying Your Most Profitable Products
Once Sentiaify is tracking your products, you'll discover:
Products That Look Good But Aren't
High revenue products with thin or negative margins. These might be driving significant ad spend without delivering actual profit.
Hidden Winners
Products with moderate sales but excellent margins. These might deserve more attention and ad budget.
Price Testing Opportunities
Products where your margin is significantly higher than competitors — you might be able to lower prices and still be profitable while winning market share.
Key Takeaways
1. Revenue is vanity, profit is sanity
2. True product profit includes ALL costs, not just COGS
3. Sentiaify automatically calculates this for every order
4. Enter accurate product costs for the best results
5. Review your most/least profitable products weekly
Stop guessing. Sentiaify shows you exactly which products are making you money.
Start your free 14-day trial and discover your true product profitability today.